All marketers are liars the power of telling authentic stories in a low trust world. The image sums up the thesis of the book lying is what marketers do well thats not quite the truth what would you expect from a marketer a glance at the back cover reveals that marketers arent really liars they just tell good stories but calling marketers storytellers is hardly going to get your book talked about as revealed on page 135. In all marketers are liars seth godin proposes that marketers take a different approach to storytelling he makes the assertion that marketers should be more focused on telling authentic stories as they are on creating quality products however people will buy a story first before they can buy the product itself. All marketers are liars the power of telling authentic stories in a low trust world by godin seth publication date 2005 topics marketing publisher new york portfolio. All marketers are liars the power of telling authentic stories in a low trust world seth godin penguin 2005 business economics 186 pages 22 reviews touareg which is virtually the same car we believe that 225 pumas will make our feet feel better and look cooler than 20 no names all marketers are liars the power of