The process and effects of mass communication wilbur schramm and donald f roberts eds urbana iii university of illinois press i97i 997 pp john de mott nassp bulletin 1973 57 369 97 98 download citation if you have the appropriate software installed you can download article citation data to the citation manager of your choice . The process and effects of mass communication university of illinois press abstract the readings in this volume were designed to provide background for training personnel for research in international communication but it is believed the material is just as applicable to any other kind of social communication the 38 articles in this book . The process and effects of mass communication communication studies covers the history of communication from the founding fathers lazarfeld lewin hovland and lasswell to basics of psychological persuasion political theories of information and tenants of international communication. The process and effects of mass communication this edition was published in 1954 by university of illinois press in urbana. 4 mass communication mass communication is the one in which the message is sent simultaneously to a greater number of people through a mass medium like radio tv or newspaper the receivers of the mass communication are separated heterogeneous and unknown to each other as well as to the communicator